The Department of Tourism, under Ace Durano, signed up professional Fil-Am video blogger, Christine Gambito, better known as HappySlip to her thousands of fans, to help promote the Philippines through her popular Happy Slip website. This is a very out-of-the-box and novel marketing idea, and its good to know that the Philippine government sees the value and reach that the Internet offers. Kudos to DOT! The last interesting idea that I've heard from DOT was during Richard Gordon's time where he wrapped the UK black cabs with "WOW Philippines" images.
DOT hired(?) HappySlip to go around the Philippines as their "ambassadress" and document her travel through her popular video blog. It would be very interesting to see what she comes up with. I find her brand of Fil-Am humor, with references to Filipino mannerisms and customs, very funny and fresh.
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